Visitors expect to find a link to the imprint without searching. A quick look can show whether it is there, on the start page and on the other pages.
Most sites put the link in the footer, so it appears on every page. Labels such as Imprint or Impressum are what visitors look for.
Open the start page and a few inner pages, scroll to the bottom, and see whether the link is there. Click it to make sure it opens the right page and not an error.
The link is missing on some page templates, such as a shop checkout or a landing page. After a redesign, the footer link can disappear or point to an old address.
A technical check can see that a link exists and works. It cannot judge what the page says; that is a different question and not part of it.
Our free Website check looks for the imprint link on your start page and shows what it found. Open Website check
Last reviewed: 2026-11-02
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This page gives general information and is not legal, financial or medical advice. [email protected]